Hilo icon — glowing in HDR
A color-profile experiment

The icon that glows

Brighter than white. Literally.

If you’re reading this on a recent Mac or iPhone, the icon above is rendering brighter than anything else on this page — brighter than pure white. It’s an ordinary PNG with one trick inside: an HDR color profile.

First — what is Hilo?

Hilo is a proactive AI agent that lives in your channels — WhatsApp above all. Connect it to your tools and it manages them for you, end to end, including complex ones like WhatsApp groups. Everything you delegate becomes a thread — Hilo picks it up, remembers the context, acts, and comes back only when there’s something to decide. Pick up the thread (Hilo).

See the difference

Standard Hilo avatar (sRGB)
Standard avatar — sRGBWhite can’t go past the page’s white. This is as bright as normal pixels get.
HDR Hilo avatar (Rec.2020 PQ)
HDR avatar — Rec.2020 PQSame mark, but on an HDR display the pixels push past reference white and glow.

Seeing two identical images? Your display (or browser) is SDR-only — the profile gets tone-mapped down and the trick politely disappears. Try Safari or Chrome on a MacBook Pro (XDR display) or a recent iPhone.

How the hack works

1 · An ordinary PNGThe file is a plain 8-bit RGB PNG — no special pixel format, no 10-bit data, nothing exotic. It works everywhere a PNG works.
2 · A lying color profileEmbedded in it is an ICC profile declaring the pixels are Rec. 2020 gamut with the PQ transfer function (SMPTE ST 2084) — the encoding used by HDR video, where code values map to absolute brightness up to 10,000 nits.
3 · The display believes itColor-managed browsers on Apple’s EDR displays honor the profile. Values above SDR reference white get mapped to real extra nits — so the icon renders brighter than #FFFFFF, something CSS alone can’t do.
4 · Graceful everywhere elseOn SDR displays the profile is simply tone-mapped: the icon looks normal, nothing breaks. The glow is a progressive enhancement.
Download the HDR icon ↓ Back to the brand guide